adidas reveals the Juventus 2023-24 home kit. An evolution of the infamous Juventus white and black, the all-new home kit is designed specifically for a new generation of Juventus fans.
Created for the club’s new supporters, the jersey reimagines the ‘Zebra’ design with an unexpected graphic and bold touch – all while remaining true to the distinctive club DNA.
Celebrating the unmistakable Juventus black and white stripes – iconic for the club since 1903 – the pattern has been recoded for the new season with a brushed stroke finish, replicating the unique pattern of a Zebra. The technique is applied to evoke the individuality and artistry of the players on the pitch, while the tongue-in-cheek nod to the equally iconic zebra markings speaks to the impactful black and white stripes pattern.
The striped graphic runs across the entirety of the home kit and is completed with contrasting bright yellow detailing. The colour – which draws inspiration from legendary jerseys of the past – is featured throughout key parts of the design, from the badge and sponsor markings to the three stripes that adorn the shoulders, creating a jersey rooted in the club’s heritage, yet unmistakably modern by design.
