Netflix presented its ad-supported plan to marketers, revealing that it now has nearly five million users worldwide. The company emphasized its popular shows, viewer demographics, and more during a virtual “Upfront” event for advertisers. Greg Peters, Netflix cochief, announced that the ads member base has more than doubled since the beginning of the year, with over a quarter of sign-ups opting for the ads plan in available countries.
As Netflix’s growth slowed down last year, the streaming giant focused on introducing a lower-priced subscription tier that includes advertising. According to Netflix, the membership in their ad-supported tier has more than doubled since the start of the year, reaching almost five million users. In April, Netflix reported a record-high total number of subscribers at 232.5 million.
During the Upfront event, Greg Peters addressed the advertisers, emphasizing their mutual goal of connecting consumers with remarkable brands and providing them with exceptional entertainment that they will love.
Netflix highlighted that over 70 percent of subscribers to the ad-supported plan fall within the age range of 18 to 49. Ted Sarandos, Netflix co-chief, boasted about the global popularity of Netflix shows and movies, surpassing their closest competitors. The event showcased upcoming productions like “Griselda” featuring Sofia Vergara and new seasons of beloved originals such as “Stranger Things.”
