Elon Musk, who is the CEO of Tesla and the owner of Twitter, has appointed Linda Yaccarino as the new CEO of the social media platform. Yaccarino was the former advertising chief at NBCUniversal, where she oversaw about 2,000 people and was involved in the launch of its streaming service. She will start her new role in about six weeks. Musk had announced on Thursday night that he had found a new CEO for Twitter, but did not reveal the identity.
Elon Musk will remain involved at Twitter as executive chairman and chief technology officer. Yaccarino’s appointment comes after pressure on Musk to refocus his attention on his other businesses, and amid a drop in advertising revenue at Twitter since Musk’s takeover.
Yaccarino’s background in advertising is expected to help Twitter monetize better. She has been credited with bringing NBCUniversal’s ad sales operation into the digital future. Many big companies stopped their spending on Twitter after Musk took charge, concerned about changes he was making
