FrieslandCampina WAMCO Nigeria PLC, the company behind the renowned Peak Milk brand, recently issued a public apology to the Christian Association of Nigeria (CAN) after a social media post that caused significant controversy and backlash.
The post, which was shared on Good Friday through Peak’s official social media accounts, was perceived as disrespectful towards the Christian faith, leading to a widespread uproar in Nigeria, particularly among Christians who felt that it was an affront to their beliefs and millions of others around the world.
The apology, dated April 10th, 2023, was directed to Archbishop Daniel Okoh, the CAN President, and written by Ore Famurewa, Executive Director of Corporate Affairs at FrieslandCampina WAMCO Nigeria PLC. Titled ‘APOLOGY FOR THE GOOD FRIDAY SOCIAL MEDIA POST BY THE PEAK BRAND,’ the letter expressed deep regret for the harm caused by the post and any offence it may have caused to the Christian community.
The company acknowledged the gravity of the situation and took full responsibility for the offensive post, pledging to take necessary measures to ensure such an incident does not occur again in the future.
The letter partly reads: “On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the Company’s Social Media Handle.
“We acknowledge the sensitivity of the social media post considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.
“We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.”
FrieslandCampina WAMCO Nigeria PLC, however, assured the public of their commitment to preventing future incidents of this nature. The company stated that it would take appropriate steps to ensure that such an occurrence never happens again in the future.
The company’s management recognizes the gravity of the situation and the harm caused by the offensive post. In light of this, they pledged to implement more rigorous checks and balances on all future communications from the company to ensure that they align with the values and beliefs of their diverse customer base.
